Healthcare Consumerism

Population health has never been more in demand, with hospitals unveiling many new care models. But rather than the care offered, the perception of patient decision-making is more important – seeing patients as consumers.

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Trust and Distrust

Vaccine hesitancy is pervasive among patients, even among those who opt to receive it. Yet physicians continue to denounce the hesitancy as unfounded distrust. Instead, we must acknowledge the distrust, to foster trust in the vaccine.

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What’s in a Number?

We present a story about two federal agents analyzing prescription data and trying to make sense of what they see – to determine if what they see is criminal. But differing perceptions lead to different interpretations of the data.

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Ode to Civics

In honor of National Poetry Month, we share a prose-poem dedicated to a region of America that has been decimated first by the opioid epidemic and now by the COVID-19 pandemic, reminding ourselves that what makes us great is the ability to be good to one another.

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Patient Cyber Narratives

Healthcare will become more decentralized and populist post-pandemic. With patients relying upon digital and internet-based tools to seek medical care and to learn about their medical conditions. As patients experience healthcare differently, the basic patient narrative will change as well, becoming more internet-driven.

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Marketing Virality

A hospital executive struggles to balance the accurate reporting of viral incidence rates with the business needs of his hospital – and soon finds himself balancing the ethics of medicine with the ethics of healthcare marketing.

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Great Expectations

Bob the pharmacist prides himself on his dedication to his patients, and his commitment to his job. But when he feels corporate pressure to measure and document every task done, he begins to lose his sense of pride.

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Patient Schematics

For many physicians, their patients come to symbolize many things. For this particular physician, the patients appear as different symbols – with each symbol representing a special relationship with each patient.

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A mesmerizing short story about a family reminiscing over a loved one as they wait patiently, and at times impatiently, in the surgical waiting room. We follow three family members – Betty, Leroy, and Melody – as they each cope with the angst of waiting while their beloved Jonathan undergoes a life altering surgery.

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Gaming Therapy

DEA Agents Martin and Jennings find themselves in the middle of another physician investigation, analyzing data to determine what they can charge this latest physician with. But Jennings soon comes to realize that healthcare has particular attributes that make it more complicated, and quite different, from the traditional drug deals he was trained to analyze. Attributes that define cooperation and non-cooperation through the decision-making between patient and physician. Attributes, that when studied closely, redefine criminality in the clinical setting.

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Of Irrationality

Irrational beliefs differentially predict adherence to guidelines and pseudoscientific practices during the COVID-19 pandemic.

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