J&J COVID-19 Go-To-Market Strategy

Market entry may be a sprint, but market dominance is a marathon. And those who end up winning the market are those who best understand the market. J&J may not have the best vaccine, but they have the best understanding of the market.

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Microfinance in Modern Healthcare

Microfinance has changed the world for good, helping millions support their healthcare costs. But the future of modern healthcare depends less on the financial aspects of microfinance, and more on the sense of commitment and community – the non-financial aspects – to improve patient outcomes.

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How a Mongol-Genoese battle triggered the Black Plague

A battle for the small port town of Kaffa between the Mongolian Golden Horde and Genoese merchants triggered the initial spread of the Black Plague from Asia to Europe.

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